Cluda Insights

When people talk about modernising broking, they often jump straight to platforms and products. Rachel Longbottom starts somewhere else: with people, behaviour and what it really takes to help independent brokers grow.

Large language models are brilliant, they really can be effective, but they do need to be managed in a certain way. You have to put safeguards around them.

It helps clients get clearer answers faster. It improves experience without losing the human touch. The beauty is where you combine both: efficiency with empathy.

Innovation isn’t about speed - it’s about direction. The brokers and partners who take a thoughtful, deliberate approach to technology will be the ones who build solutions that last.